Business Services

“Sichuan Radio and TV Program more practical information, something less vulgar, pharmaceutical advertising is no longer flying. In particular, no longer need to help children ‘filter’ television program, parents worry more than before. “Chengdu people Mr Lee said. This change, from the Sichuan provincial radio and television system, “Green frequency channels” to create activity and. Last September, the Sichuan Provincial Propaganda Department, the provincial radio Film Television Bureau conducted the first in China to “purify the audio screen, set a good image” as the theme of “Green frequency channels” to create activities. After six months of renovation, the province’s Bai Yujia radio and television broadcasting sector, a total ban bad ad 3850, multi-file program out of the screen vulgar voice. Cut?? Gray column “Mass media market after the one-sided pursuit of ratings and economic benefits, the neglect of social responsibility. GDP, we have to green; viewership, we also have green!” Sichuan Radio and TV Ho Dah Sing says . In Sichuan Radio and TV Online to open a “green frequency channels in my mind,” Feedback and voting column, soon the masses of the warm welcome and actively participate. These views into decision-making in Sichuan Broadcasting System program an important source of rectification. Simple pursuit of ratings and advertising effectiveness of some of the television program, illegal medical advertisements, is the focus of public complaints. Let viewers “see comfortable, not embarrassed to be mercilessly ‘cut’ off, no matter how high the ratings or advertising revenue, all won!” Ho Dah Sing said. In the green channel frequency to create activities, Chengdu TV station The first public channel closed a file named “Little Mao report” of the program. Summer’s flagship TV station of Chengdu told reporters that this is a difficult life to help the audience solve the service program, as family disputes, scandals and other vulgar news as the main content of the program, the “clear up the ratings, but TV shows long-term rigidly adhere to such vulgar material, not conducive to the people of Chengdu and the overall image quality enhancement. ” In addition to “small-mao report”, the Chengdu station ratings will be high, but there are vulgar question of “peace in Chengdu”, “Teng to downtown,” and spent much of the capital’s “Ming Yang 2 Lala” and other programs get together next. Such as “psoriasis” as the medical advertisements, the Radio And television stations also removed one by one. Won so many ads, so what is profitable income? Leshan Yangtze River, according to television station executive vice wave introduction, in 2009, Leshan radio station off the air because there are drugs hotline and television advertising revenue 1.66 million less, but by improving the quality of programs, the introduction of high-quality brand advertising resources, advertising revenues but greater rate of increase, 1? October advertising revenue than the same period in 2008, an increase of 5.89 million yuan, an increase of 34%. Add?? Green report “Subtraction” after the Sichuan radio and television workers to more energy into how to do “addition” up. “‘s Thinking and perspectives changed, we may grasp the planning, digging deep to make real social impact of the news to.” Highlight the positive theme, introduced a series of depth of coverage, increase the useful life of information … … After After over two months of labor pains, Chengdu TV public channel re-Sha Hui top three ratings. Pulp was removed program, the large number of rich, elegant, stylish atmosphere of the part quickly meet the audience with the audience. Chengdu Radio Television Film and TV channels set up for the team to the Arts Center, focused on creating the “sunshine anchor song will be”, “Dance Carnival” and the lively youth section. Up to City radio and television channels and columns on the further integration of the original, vigorously implement the brand strategy, and part of the repositioning of the channel, and show the quality, the new office of “morning report”, “Evening Report”, “grass-roots party building”, “Independent latitude and longitude, “” Fortune Online “and other columns, show patterns enrich the quality further.