With the decision made to exhibit and the choice of the event narrowed down, the next step is to establish a trade show budget. You should remember that your participation in a trade show takes investment of both money and staff. One way, when developing a trade show budget is to look at the objectives [...]
As attendees walk the aisles of a major trade show, their senses experience the entire good-humored environment – until they happen to notice a particular exhibit of interest. Then their focus narrows and their demeanor becomes a bit more serious. Research over the years has indicated that most trade show attendees are interested in learning [...]
There are many things to consider when setting up show displays for your next business event. Advertising is everything. You must consider things like the audience, the space at the trade show, location, lighting and accent, presentations, and more. A trade show display is the best way to advertise your business and bring in new [...]
Advertising Specialties and Promotional Items are defined as “Items imprinted with a company’s logo or advertising message that are given to people in an effort to promote a business”. In no certain order, here are 5 of the top Trade Show Promotional Items: 1. T-shirts and Hats Everybody loves t-shirts and hats. This will also [...]
To go to a trade show, or not to go? If you’ve never gone to a trade show before, it can seem a little overwhelming. You’ll have to arrange a booth, get handouts together, figure out a way to attract people, organise salespeople and decide on which products or services to feature, create a presentation [...]
The rationale behind hiring a trade show model is simple – nail the first impression by leveraging the old advertising maxim of sex selling. And for years the trade show model was a staple, pulling show-going crowds towards booths and hopefully towards products. Recently, though, trade show models, or as they are more commonly known [...]
Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along. And when it comes to your trade [...]
While some businesses might dread attending trade events, for others, it is a fantastic method to market their brand and connect with new clients. You can improve your products and brand exposure at trade shows, push new products, produce new revenue and create many leads. Not just will you improve your profits with new sales, [...]
Trade show display booths must use the right type of giveaways to enhance brand recognition. A display rental is a good way to cut costs and have an eye-catching exhibit at the same time. So, adopt some smart exhibit practices to improve your company’s image. Advertising through magazines, newspapers, television, roadside banners etc, are ways [...]
What if it were possible to draw customers attending a show to visit your business’s trade show display in under ten seconds? What if sales and potential clients could be increased with a few easy steps? What if contact could be made for future sales later on down the road and masses were searching out [...]
